Wednesday, February 15, 2006

Search engine news of the week

Google opens bidding for print media

"Google [...] has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines."

MSN launches 'Search and Win' contest

"MSN has come up with a new plan to draw users away from Google: free stuff. The company launched a contest on Monday that will give users a chance to win prizes simply by using the service's search engine. Over $1 million in prizes will be available during the months of February, March and April."

Search engine traffic soars

"People in the U.S. use the Internet for more everyday research than any other medium, a fact proven by the 55 percent year-on-year surge in online searches in December, according to market researcher Nielsen/NetRatings. [...]

The number of online searches in the U.S. soared to nearly 5.1 billion searches in December from 3.3 billion a year earlier, despite just a slight uptick in the total number of Americans connecting to the Internet, according to Nielsen/NetRatings."

Microsoft buys mobile search company

"Microsoft came late to desktop search; it doesn’t intend to make the same mistake with mobile search. [...] Now with MotionBridge in the fold, Microsoft has a foothold in another aspect of search."

Google still king of search

"The Keynote Customer Experience Rankings for Search Engine Sites is based on an examination of 2,000 consumers as they searched and performed relevant tasks on the AOL Search, Ask Jeeves, Google, MSN Search, and Yahoo! Search sites. [...] Google is still king of the Web when it comes to search, and wins consumers."

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