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Google to sell Search Engine and Radio Advertising

Google Inc. today announced that it has agreed to acquire dMarc Broadcasting, Inc. for as much as $1.2 billion depending on how well the company performs in the coming three years.

The California based company connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc's technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.

In simpler terms dMarc can do the kinds of things for radio advertisers and radio stations that Google Adwords does for web advertisers and website owners. Since many advertisers often run multimedia advertising campaigns, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.

The result should be able to better co-ordinate online ad campaigns with radio ad campaigns. Can television and magazine be far behind?

If you think that Google getting into television and magazine ad sales seems far-fetched, it should be noted that Google recently bought advertising in various print publications and resold it to online advertisers.

The goal was to put together more relevant and cost effective ad campaign for its online customers. The campaign was considered unsuccessful; however, it shows the search giant is not content to just dabble in the online sphere.


Alibaba.com - B2B Portal China, changes the name of its 3721 search engine

Alibaba.com Corporation, the operator of the world's largest online marketplace, confirmed yesterday the renaming of its "3721" search engine to "Alibaba", the Shanghai Securities News reported.
The company said it will commit more effort to promoting this service, which is regarded more as catering to domestic customers, the same report said.

The change is one of a number of moves by Alibaba to unify its services and businesses following a succession of big acquisitions last year, chief operating officer Li Qi was quoted as saying.
The company has other plans to develop the "3721" brand, which is more appropriate for its medium and small-sized business customers, according to public relations manager Lu Weixing.
Alibaba's founder and chief executive officer, Jack Ma, described the re-branding as a milestone for Alibaba after the completion of its historic deal last October to acquire Yahoo's Chinese business and sell 40 percent of its shares to Yahoo at a price of US$1 billion. He said it stands as a crucial mark of the successful integration of Alibaba and Yahoo China.
3721, along with Yahoo's search technology, the Yahoo China website and its communication and advertising business, is part of the Yahoo China deal. Ma revealed he sees five phases for the business merger.

"Currently, it seems the second phase has been completed smoothly and even better than my expectations. Now we are entering the third phase of reshaping," Ma said.
Founded in 1999 and based in Hangzhou, eastern China, Alibaba has approximately 3,000 employees, 14 regional sales offices across China and other offices in Hong Kong, Silicon Valley, Europe, and Beijing.

posted by Bally Chohan @ 10:57 PM